Advertising Services

You have lots of choices for advertising in the wider world, but this one comes with a reasonable monthly cost and knowing that your ad is going in front of thousands of potential customers across several different websites.

Find pricing here, or check out the latest advertising specials here.

Understanding Online Advertising

Online advertising can be a tricky thing, and there will be people who make big promises about attracting you hundreds of thousands of people in days to your business through influencer posts, making your brand or product an instant sensation overnight. That’s a nice promise, and some who have been in business for years before me with a big audience can make those kinds of promises, for a premium cost.

That’s not the Myrick Multimedia way.

Our websites that we provide advertising services on are locally-focused, online-only outlets for news and sports, and therefore seek to attract businesses who want to advertise first to customers here in the West Georgia area.

Our current trio of sites attract thousands of visitors combined per month to find information about local happenings, look up crime reports, read obituaries, highlights from Friday night football games, and more.

Additionally, because we offer our news and sports products free of charge, we can guarantee something others can’t in the local market: your ad is guaranteed to be seen by everyone who visits the page without being hidden behind a paywall. And we can provide user statistics to prove it.

What you are paying for

When you pay for advertising on a Myrick Multimedia website, you pay for two things: Time and Space on the webpage. Down to brass tax, that is the easiest way to explain how the ads work on Polk Today, Paulding Today and Polk Sport Wire – or any product we may offer in the future.

However, as a discerning business customer, you might want to understand a bit more than just “time and space.” Maybe it should go bit deeper than that…

Traditional advertising in a print publication works this way: a newspaper or magazine sells you an advertisement of a particular size, to be placed either specifically in a spot or at random on a page, then print a certain number of copies of that edition of the print product you’ve bought an ad in to place on newsstands in a particular area, sending it out to subscribers either through the mail or via delivery person, and making it available on newsstands at places like gas stations or at grocery stores.

Considering the times we live in now, that seems outdated. You read a newspaper or magazine once, you might or might not pay attention to the periodical in question again or hand it off to someone else, but usually it ends up in the recycling bin, used for packing or pet paper, or just plain forgotten after you’ve sat down for breakfast in the morning. Understanding the reading habits of your customers in current times is important to getting the most value out of your advertising dollar.

Paper-based periodicals eventually crumble and fall apart. They might hold value for a long time, but the value of the advertising within them is limited to how many people see a single copy of a periodical. Additionally, you advertising is always limited in a print periodical to how many copies of any particular edition the publication has printed with your ad in it.

Ads like that have limited value to an individual consumer in the moments that they are reading them, and aren’t interactive either. The call for action proposed in a “buy this now for 20%” requires a lot of action from a print reader. They have to really want the sales prices to interact with your business.

The value of combined print and online advertising by publications in the local marketplace is further diminished by the use of a paywall structure for online posting of news and sports content, since a barrier has been placed in front of the end user to access content, thus have further opportunity to see your ad.

That paywall barrier adds another user interaction, much like the printed paper ad, and incurs a cost to the business in advertising and marketing investment by not being able to easily reach an end customer.

This is why online advertising on a free news source like one of the trio of sites we currently offer – and more in the future – continues to be a popular and cost-effective option for determining your customer base and targeting your products to the right audience.

But let’s be clear: you are still competing for eyeballs with other businesses. This way just evens the playing field for everyone slightly more.

Dynamic Advertising space

When you pay for an ad on a Myrick Multimedia site, unless you are paying for it to appear in a particular space (see Sponsored Posts/Pages well below for more,) you are paying for your ad to be part of a group of ads that is then displayed to users who come to the website.

Those users come from everywhere all the time, by the thousands per month, and are displayed to many users again and again as they return to the website to read more new content as it comes out.

The value of your ad, therefore, is much greater over the time that it appears on the website compared to the traditional one-time advertisement in a periodical.

Why? Let’s explain how the ads appear on our websites.

How Ads Appear on the websites

So you bought an ad on one of our websites, say one like Polk.Today, and you want to make sure that it is appearing like it should. But, you don’t see it when you first go to the website from whatever link you have been provided.

Don’t worry boss. It’s still there. It’s just being displayed dynamically with others of the same size.

Let me explain: ads are displayed in a rotation with others, unless specifically purchased for a sponsored content post or a page, like the Calendar of Events.

Why in rotation? It’s a matter of fairness to all the businesses who have purchased an ad of that size.

For example, let’s say I have 14 business card-sized ads (see below for pricing) that have been purchased for the month. Those ads are all running at the same time, but because I have several different ad sizes available, I can’t display those 14 business card ads, plus all the other ad sizes before a user simply throw up their arms in frustration and say aloud “I can’t stand this” before they leave the page permanently. That wouldn’t be fair to you, to me, or the reader and goes against the point for everyone involved in the chain upset.

So instead, I have designed specific parts of the website and within stories (what is termed in-article) where ads of a specific size appear to a user, but in rotation. This way, I can place several ad sizes to appear on an individual, or on a page, without clogging up the screen and annoying the user who is likely scrolling on their phone to continue reading or looking at photos, etc. And then it provides a greater chance on average that your ad gets seen by those coming to the site.

More specifically, ads are placed on each page for each user using a mathematical formula and based on certain conditions (which as an English major, I will refrain from further technical explanations on this part.) For instance, certain ads will appear in-article specifically on obituaries, while others appear specifically on arrest reports, and so forth. Ads also might only have a certain number of times they can be seen by a user before they run out.

This is called an impression – the number of times the ad is placed on a page to be displayed to a user coming to a site. A click is when the user physically clicks on the ad to go forward to your site, product page, etc.

So in the above example, with the 14 ads in one group, you have multiple opportunities at your dice roll per visit to the page every moment of the day, meaning that your ad could go in front of thousands of readers on our websites 24 hours a day, seven days a week.

One note to add: ads usually get displayed twice in a row next to each other, but if you ad gets filled in that first time, the next page the user clicks on then comes up again with a 1 in 14 chance of a user seeing it again. It works like this all day, every day the site has a user coming to it.

This is what provides the time and space value for your ad, and because each ad comes with statistics to back up its effectiveness, you don’t have a guessing game about whether your ad is being seen by customers. You know it is.

We offer ads in a variety of sizes and opportunities, and as we continue to grow and provide new publications and reader services, the type of ads will continue to grow as well. To ensure that you’re up to date on what we offer, you’ll want to head over to this page that will give you an idea of pricing.

Our ad offerings currently include six different sizes ranging from 250×125 pixels to 720×700 pixels.

We additionally provide evergreen advertising opportunities in the form of sponsored content, video ads for items on YouTube and other platforms, and audio ads for our podcasts.

Have an idea of what you want already and want to jump directly to a purchase? Reach out in the contact info below: